FIT NESTING DOLLS / BRICK / BBDO WORLDWIDE / 2015
OVERVIEW /
a progressive 5-month fitness CAMPAIGN customized for new members in the form of 3D printed nesting dolls. The dolls, designed by artists from around the world, carry a flash drive within their last layer featuring the member’s workout plan. The different layers of the dolls represent the stages of the customer’s progress, keeping the benefit of working out right in sight and as a result, providing the right dose of motivation to reach their goals.
ROLE /
AS PHYSICAL DESIGNER, I DESIGNED THE NESTING DOLL FORMS TO NESTLE SEAMLESSLY BETWEEN EACH TOP AND BOTTOM PAIR, AS WELL AS WITH EACH PROGRESSIVELY SMALLER PIECE. I PRODUCED THE 3D PRINTED FORMS, ADDED THE THUMB DRIVE IN THE CENTER, AND PRIMED THEM TO BE SENT AROUND THE WORLD TO VARIOUS ILLUSTRATORS.
Associate Creative Director / Bianca Guimarães Senior Copywriter / Rodrigo Linhares Senior Art Director / Florian Marquardt Lead Integrated Producer / Courtney Fallow Physical Designer / Jeian Jeong Type Designer / Marcelo Righini Digital Product Company / Visorama Diversões Eletrônicas Account Manager / Samanta Martins Stop Motion Artist / Luciano do Amaral 2D Digital Animator / José Bessa Illustrators / Henrique Sanches, Isabela Andrade Lima, Tiago Vaz, Felipe Blunt, Giorgi Popiashvili, Gustavo Teixeira, Juarez Rodrigues, Julia Quaresma, Luke Bott, Marcel Yunes, Moyl Cledera, Paula Fernandes, Paula Isabelle Souza, Paulo Cesar Correia Lima, Sabine Hegmann, Sajid Wajid Shaikh, Rich Tu, Halil Mete